Ashranda

initiative in Al-Muizz Street aims to revive Egyptian heritage and enhance cultural and social awareness in the heart of Old Cairo.

initiative in Al-Muizz Street aims to revive Egyptian heritage and enhance cultural and social awareness in the heart of Old Cairo.

PEOPLE AND PLACES

 

In collaboration with IOETI, Ashranda Boutique Hotels & Cruises celebrates the vibrant charm of Al-Muizz Street, where history and culture intertwine. From the majestic Al-Azhar Mosque to the bustling Khan El-Khalili bazaar, every corner tells a unique story of Egypt’s rich heritage. It’s a place where the past meets the present, brought to life by the stunning locations and the warmth of its people.

AL- MUIZZ STREET

Historic, Vibrant, Cultural, Lively, Iconic

In collaboration with IOETI, Ashranda Boutique Hotels & Cruises reflects on the evolving dynamics of Al-Muizz Street. From the vendors and crowd culture to the music, product quality, and hospitality, these changes shape the unique tourist experience in this historic hub.

At Ashranda Boutique Hotels & Cruises, we believe that developing people is at the heart of transforming destinations. By empowering individuals with skills, knowledge, and opportunities, we contribute to uplifting communities and enhancing the tourism experience. Through collaboration with IOETI focus on education, vocational training, and entrepreneurship, we aim to support sustainable growth and foster progress in hospitality and tourism.

THE IDEA

We propose the Initiative: Rouh Masrya

At Ashranda Boutique Hotels & Cruises, our goal is to empower the people of Al-Muizz Street by equipping them with the skills, resources, and opportunities needed to drive positive change and foster growth within their communities.

OBJECTIVES

Development

Enhancing the knowledge, skills, and values of the people of Al-Muizz Street, enabling them to meet global standards while showcasing the richness and significance of Egypt’s heritage.

Engagement

Engaging the residents of Al-Muizz Street, local business partners, and the public in initiatives aimed at raising awareness of the street’s cultural significance. We also work to support trained individuals in applying their newly acquired skills, ensuring their contributions drive meaningful and lasting impact.